Sport4Trade English

Number February-March 2012

sport4trade — Thu, 16 Feb 2012 21:49:43 +0000

Speciale Ispo 2012

sport4trade — Thu, 16 Feb 2012 21:45:05 +0000

Sellaronda, the prize for best video

sport4trade — Wed, 28 Dec 2011 09:55:25 +0000

The promotional video of the Südtirol Sellaronda Hero was awarded the Mentiond’Honneur at the “Sport Mov- ies & Tv 2011”. The film festival was held in Milan spon- sored by the International Federation of Sport Television and Film. Also on stage Ottavio Missoni, president of the jury, Vittorio Adorni and Giancarlo Abete, the latter awarded with the”Guirlande d’Honneur”, the highest FICTS honor. Mountain biking and, especially, the Südti- rol Sellaronda Hero were the protagonists of the “Sport Movies & Tv2011” film festival at the 29th International FICTS Festival edition in Milan. During the event in Milan, the promotional Südtirol Sellaronda Hero2011 spot was awarded the crystal medal Mention d’Honneur in the category Sport Adverts, also in the competition videos from Russia, South Africa, Emirates and Italy.
www.sidisport.com

Atomic wins the London Freeze

sport4trade — Wed, 28 Dec 2011 09:44:52 +0000

The Atomic athlete wins the London Freeze, one of the biggest events organised within a city. First place to the champion Jossi Wells. Since they started building “Big Airs” in major European cities, these events have become increasingly important, so that their titles have become the most coveted in the international freestyle circuit. City events, that if held at the start of the season, give a chance to the athletes to show the best of their repertoire after the summer break. And the Atomic athlete, Jossi Wells confirmed (once again) his great run of form with a stunning victory at the London Freeze International Freeski Big Air, a success that follows the third-place finish in the Freestyle.ch a few weeks earlier.
www.atomicsnow.com

Reebok sponsor EA7 Olimpia Milano

sport4trade — Wed, 28 Dec 2011 09:39:47 +0000

Reebok, technical sponsor of EA7 Olimpia Milano for the 5th consecutive year, intro- duces the official playing top for the new season: a uniform designed to offer the team players from Milan a winning combination of comfort, technology and style. The uni- form is made of high-tech fabric, equipped with patented eco-friendly Top DryFabric
technology, to manage perspiration for total breathability. The sponsorship includes, on top of the playing shirt, all the technical equipment for the first team and the junior team, playing uniforms, training clothing and shoes. The multiple year agreement, recently renewed, includes the marketing of the official men, women, junior merchan- dising and replica tops.
www.reebok.com

Helly Hansen: “Gear of the year”

sport4trade — Wed, 28 Dec 2011 09:19:35 +0000

Helly Hansen, the Norwegian brand on the market for 134 years, was awarded the coveted “Gear of the Year” prize by the Outside Buyer’s Guide 2011/12. “Last winter, we tested 50 ski jackets in very cold conditions, the result: the Odin jacket was our favourite, “said Sam Moulton, editor of the Outside Buyer’s Guide. “We loved that jacket the most: it is elegant, light and supple, beautiful to wear, with just enough to make life easier when you are driving or on holiday in a ski resort.”
“As outdoor enthusiasts and readers of the guide Outside, we are truly honoured that our company has been chosen and will receive such an important prize thanks to the performance of our Odin Mountain Jacket,” said Erik Burbank, Helly Hansen global marketing vice president.
www.hellyhansen.com

The J-NRG athletes at the Laureus Triathlon

sport4trade — Wed, 28 Dec 2011 09:16:07 +0000

The athletes of the J-NRG Sudtirol Paracycling Team took part in the “Laureus World Triathlon” which was held during October in Milan. The event was organised by the “Italian Onlus Laureus Sport for Good Foundation”, involved since 2005 in solving young people’s problem situation through sports, education and psychologi- cal support. Among the protagonists of this sport and solidarity initiative is J-NRG, a company that produces supplements and creams for sports. For the J-NRG Sudtirol Paracycling Team competed: Andrea Devicenzi for swimming (350m), Alessandro Colombo for cycling (10km) and Alessio Borgato for running (2.5km).
www.j-nrg.com

The Patagonia Team

sport4trade — Tue, 27 Dec 2011 10:23:31 +0000

Patagonia outdoor clothing company has announced that Josh Dirksen, Ryland Bell and Forrest Shearer have joined the snowboarding brand ambassador team. Each one of these athletes embodies the company core values, has a long career dedi- cated to snowboarding and wants to compete wearing the best clothing. Patagonia has increased their attention to snowsports, updating the line of clothing for the 2011 autumn/winter season and will continue to do so in the coming seasons. Dirksen, Shearer and Bell will work closely with the designers of the company to support, with targeted advice, every aspect of performance and product design. The ecological and environmental ethics commitment, typical of Patagonia design, have played a key role in the decision of the athletes to join the team of brand ambassadors.
www.patagonia.com

Arc’teryx, BC Export Awards

sport4trade — Tue, 27 Dec 2011 10:12:15 +0000

The BC Export Awards are granted for industrial innova- tion shown by export companies in British Columbia, in whatever field they are involved. Among the categories of the Awards, there is the “Consumer Products”, dedi- cated to companies and organisations that specialise in the export of products to the consumers or the shops. The Award for the “Consumer Products” was given to Arc’teryx for their significant global business growth fol- lowing export activities to promote brand awareness across new international markets. Canadian company, Arc’teryx is famous in the outdoor world for being a pio- neer of technology. The clothing manufactured at their industrial complex in Burnaby (Canada) is distributed in over 45 countries around the world. www.arcteryx.com

Technogym, Sportur 2011 prize

sport4trade — Tue, 27 Dec 2011 10:08:22 +0000

The 2011 edition of the Sportur Prize “Business men protagonists of the world”, re- served to the people that have stood out in business, was awarded this year, on the beach Fantini Club of Cervia, to the Technogym SpA Founder and President, Nerio Alessandri. Presenting the award, the President of the Ravenna Province, Claudio Casadio, and the President of the Forlì-Cesena Province, Max Bulbi. An award as- signed to the work and passion of the founder of the world leading company for fit- ness products, services and solutions. There is no stronger union than the one be- tween the Technogym spirit, embodied by Alessandri, and the ambitious project of the Sportur Patron, Claudio Fantini, to bind sport and tourism together. Many sports people attended the evening; including the Italian athletics champion Stefano Mei, former footballers Giovanni Bia, Michele Paramatti, Davide Falcioni, Jonatan Binotto. A special gift was given to Alessandri by the coach of the Italian Golf Team, Massimo Scarpa: a rare collectable iron from 1976 .
www.fantiniclub.com